Experience

Product Marketing Manager

symplr | May 2022 - Present

  • Ensure individual product and suite values are properly positioned and articulated throughout go-to-market strategies and campaigns

  • Understand customers’ pain points and buying criteria to develop clear and compelling value and messaging

  • Support and execute new product launches and releases including messaging, collateral, webinars, and sales enablement

  • Analyze voice of customer to refine and improve product messaging

  • Collaborate with cross-functional teams to support marketing and sales initiatives

 

Owner

Speaker Creative | January 2021 - Present

  • Assist small businesses in achieving their goals with outsourced marketing services and consulting

  • Help business owners define and improve their brand, positioning, and messaging

 

Marketing Director

McKee-Burke & Associates | August 2019 - February 2022

  • Support sales initiatives and marketing goals across two business divisions

  • Redesigned and launched one business division’s website, resulting in a YOY increase of web traffic by 183.87%

  • Led implementation, training, and ongoing support of CRM and sales pipeline platform across the organization

  • Created monthly email newsletters with an average open rate of 41%

  • Developed content marketing strategies for both brands and work with SMEs to produce and distribute content

  • Increased online presence for both brands through social media (organic and paid), SEO, and SEM

 

Digital Brand Specialist

HIREtech | June 2018 - May 2019

  • Created organization’s first brand guidelines to ensure consistency across marketing efforts and brand experience

  • Fulfilled all creative requests across the organization including print collateral, digital assets, motion graphics, and trade show creative

  • Led transition to a new email marketing and automation platform to expand targeting capabilities and improve customer journeys

  • Developed and distributed content following content strategy to increase brand equity and generate leads

 

Local Marketing Specialist

Neighborly | February 2017 - May 2018

  • Provided marketing support and consulting to over 180 franchisees across 200+ U.S. franchise locations

  • Executed key marketing initiatives at local market level to support corporate marketing’s goals and strategies

  • Developed customized marketing plans for each local market while providing accountability and support to each franchisee