Experience
Product Marketing Manager
symplr | May 2022 - Present
Ensure individual product and suite values are properly positioned and articulated throughout go-to-market strategies and campaigns
Understand customers’ pain points and buying criteria to develop clear and compelling value and messaging
Support and execute new product launches and releases including messaging, collateral, webinars, and sales enablement
Analyze voice of customer to refine and improve product messaging
Collaborate with cross-functional teams to support marketing and sales initiatives
Owner
Speaker Creative | January 2021 - Present
Assist small businesses in achieving their goals with outsourced marketing services and consulting
Help business owners define and improve their brand, positioning, and messaging
Marketing Director
McKee-Burke & Associates | August 2019 - February 2022
Support sales initiatives and marketing goals across two business divisions
Redesigned and launched one business division’s website, resulting in a YOY increase of web traffic by 183.87%
Led implementation, training, and ongoing support of CRM and sales pipeline platform across the organization
Created monthly email newsletters with an average open rate of 41%
Developed content marketing strategies for both brands and work with SMEs to produce and distribute content
Increased online presence for both brands through social media (organic and paid), SEO, and SEM
Digital Brand Specialist
HIREtech | June 2018 - May 2019
Created organization’s first brand guidelines to ensure consistency across marketing efforts and brand experience
Fulfilled all creative requests across the organization including print collateral, digital assets, motion graphics, and trade show creative
Led transition to a new email marketing and automation platform to expand targeting capabilities and improve customer journeys
Developed and distributed content following content strategy to increase brand equity and generate leads
Local Marketing Specialist
Neighborly | February 2017 - May 2018
Provided marketing support and consulting to over 180 franchisees across 200+ U.S. franchise locations
Executed key marketing initiatives at local market level to support corporate marketing’s goals and strategies
Developed customized marketing plans for each local market while providing accountability and support to each franchisee